Word Expo 2020 in Dubai, UAE: Potential of the Event Industrie
The World Expo 2020 is coming to Dubai, UAE
With Expo 2020 ahead, a potential USD 7.5 Billion Hospitality Sector valuation in 2016, is a sure sign that Dubai’s Events Industry is getting healthier by the day says Paul Harding – GM of Innovative Hiring.
Dubai’s quarter of a billion dirham (AED) events industry is a testament to its geo-political, business and social cultural diversity in the Middle East and its surrounding region. It has been established time and again that Dubai is the hub for trade and commerce in the Middle East. Multinationals are showcasing their niche technologies and services at events throughout the calendar year and vying for the multitude of business leaders and entrepreneurs. In 2013 alone, Dubai’s event management industry was estimated at $45 million (Dh165.15 million) and continues with a healthy annual growth through a multitude of services covering business to entertainment.
As the world sets its eyes on Expo 2020 hosted by Dubai, a first World Expo to be staged in the Middle East, North Africa and South Asia, it also triggers a robust growth for the events industry further than ever along with a direct positive impact through all various industry in Dubai. Alpen Capital’s latest GCC industry report says that in 2016 the hospitality sector would reach a $7.5 Billion and is a clear indicator that the events industry in Dubai is getting healthier and busies by the day.
Since 2013, the events industry has been experiencing a growth of 25% per annum, a robust growth rate that is fueling the growth and expansion of the service providers supporting this industry. Innovative Hiring is the premier furniture rental organization which caters to such high end events which Dubai is known for. From Automobile launches, to art galleries and fashion events, Innovative Hiring’s penance for quality and sophisticated furniture is a must have to spice up any event.
Paul Harding, GM of Innovative Hiring, felt the pulse of the industry and set up a niche furniture rental setup. Clients can decor their setting with furniture that would not only set the mood but also be functional and fashionable. Innovative Hiring’s growth has been a direct reflection on the industry it caters to. Paul Harding says, “We are experiencing a time of great cultural diversity and social interactions. Dubai is the cultural hub of the region and is a well-known center point of the region. All eyes are on Dubai as innovators, entrepreneurs and industries set to advertise and introduce their products to people of various ethnicity and diversity in one place.”
As we head closer to 2020, Dubai prepares to live true to the vision of HH. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of United Arab Emirates and Ruler of Dubai – Connecting Minds, Creating the Future. Paul Harding adds, “Year on Year since 2012, the events industry is experiencing a growth of 25% and this is phenomenal. Dubai is once again at the pinnacle of world events now with Lionel Messi being recently announced as the first Global Ambassador for Dubai’s World Expo.”
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